Seed Inputs

Deep strategic profile of the ideal customer — mental/behavioral health providers — covering value proposition layers, psychographics, jobs-to-be-done, buying triggers, objections, and messaging angles

Rules for running funnel experiments — max 3 variants, 3-4 week cycles, revenue per ad click as north star metric, with supporting metrics and winner criteria

Three team-generated ideas for improving conversion — phone number collection for SMS re-engagement, payment-first trial model, and Facebook in-app browser ejection

Two quiz concepts — Quiz A tests role-based fit ("Is this for me?") and Quiz B quantifies time savings ("Will this help me?"), inspired by Calm, Guardio, and BetterHelp patterns